We don't sell services by the pound like some all-you-can-eat buffet with 77 items on the menu and not a single one that'd make your grandmother proud.
the gap between your enterprise product and your digital presence. How we solve it depends entirely on where you are.
For founders who are done playing pretend.
Early-stage companies with a validated product who are ready to show up to market looking like they belong at the table, not the kids table. You've got the product. You've got the traction. Now you need a digital presence that doesn't make enterprise buyers close the tab.
For companies whose website is actively costing them deals.
Scaling companies whose sales team is apologizing for their website on demo calls. You've outgrown the duct tape. Your marketing team is bottlenecked. Every department is fighting over the homepage like it's the last lifeboat on the Titanic. The product handles serious revenue, but your digital presence looks like a bootstrapped weekend project.
“I want full control.”
Companies with a capable in-house team and a system that's holding them back. You don't need a partner on payroll, you need the thing built right once, documented, and handed over. We come in for a defined scope, upgrade what's broken, teach your people how it works, and get out of your way.
“I want you to run it.”
Companies where the website is a real growth channel but nobody internally actually owns it. Your marketing team is already at capacity and "update the site" keeps sliding to next quarter. You want a team that knows your business well enough to move without a briefing, on a monthly cadence, indefinitely.
“I want you on speed dial.”
Companies who already have the system and the team to run it, and just want senior backup on call. Most months you don't need us. Some months you need a landing page yesterday, or a second opinion before you ship something expensive. Buy the hours, use them when it counts.
What happens if I run out of Punch Card hours?
−We'll add hours when we have the capacity to, and so far we always have. No penalty, no renegotiation, no waiting for the next quarter. It isn't unlimited, though. A Punch Card is bench time we hold for you in blocks of 25, 50 or 100 hours a quarter, so adding to it depends on what else is in the studio that month. Flag it early and the answer is nearly always yes.
Can I change my Punch Card size between quarters?
−Yes, you can move up or down every quarter with no penalty. Some quarters are a sprint, some are a stroll. We don't punish you for having a calm month, and we don't make you commit to a year to get a sensible rate.
Do unused Punch Card hours roll over?
−Up to 5 hours roll over into the next quarter. We cap it there because we've reserved that capacity for you whether you use it or not, and an uncapped rollover would mean holding a bench for work that may never arrive. Use it or (mostly) lose it.
What if I already have my positioning figured out?
−Then we skip it and you don't pay for it. Discovery validates what you already have rather than rebuilding it: if your GTM strategy is locked and the messaging holds up under questioning, we confirm that and move straight to design and build. We're not here to sell you things you don't need.
Why does Huck Finch build in Webflow?
−Because it lets a marketing team ship changes without filing a ticket with engineering. A Webflow site is production-grade and owned by the people who actually update it: headlines, pages, campaigns, all without a developer in the loop. It's fast, it's clean, and it doesn't hold your content hostage.
Which engagement is right for us: Launch, Transform, or a retainer?
−If you don't have a website yet, or the one you have is embarrassing, that's Launch, from $25,000 over 6 to 10 weeks. If you have a site but it's costing you more than it earns, that's Transform, from $50,000 over 10 to 16 weeks. If the big build is done and your current agency treats you like a ticket number, that's a retainer. Still unsure? Start a conversation and we'll tell you straight.
Can AI build our SaaS website instead of hiring an agency?
−AI tools can produce a functional website, but they generate from patterns in sites that already exist, which means the output resembles your competitors by construction. We use AI throughout delivery for speed; process, positioning, information architecture and the design system are decided by people. A microwave can also make dinner. Neither one is going to make anyone stop scrolling. If "good enough" is the bar, godspeed, no hard feelings. But if you're the kind of person who read this far into an FAQ, you're probably not looking for good enough. When it comes to building a digital world where your brand can actually run free, and hit its revenue targets, well... we are. Let's talk.